Germany is a popular destination for Meetings, Incentives, Conferences, and Exhibitions (MICE) due to its well-developed infrastructure, central location in Europe, strong economy, and rich cultural offerings. This summer, the UEFA Euros 2024 will be held in the country from Friday, June 14, to Sunday, July 14, across several cities.
Berlin and Munich will be two of the main cities hosting the Euros, with the final being held in Berlin. We’ll expand a little on those cities in different blogs.
Germany has a rich football tradition and has previously hosted major international tournaments, including the FIFA World Cup in 1974 and 2006.
The Euros will undoubtedly put Germany on the map, and the key cities will hope that the tournament will bring significant economic benefit, as event planners will be looking to bring their events to the country in the months and years to come.
Host cities often invest in infrastructure upgrades to host such a large-scale event. This could include improvements to transportation networks, stadiums, accommodation facilities, and public spaces. These upgrades will positively affect future meetings and events and can only benefit the organisers and delegates alike.
As a country, there are many good reasons why Germany has always been appealing as a MICE destination. Here are just a few:
Central Location: Germany’s central location within Europe makes it easily accessible for attendees from across the continent and beyond. Major cities like Berlin, Munich, Frankfurt, and Hamburg have well-connected airports (there are over 15 international airports in Germany), along with efficient rail networks, making it easy for delegates to travel within the country once they have arrived.
Accommodation: The country offers diverse accommodation options, from luxury hotels to budget-friendly options. Major cities have a variety of hotels, ensuring that there are suitable choices for different budgets and preferences.
Business-Friendly Environment: Germany is known for its business-friendly environment and efficiency. The country’s strong economy and stable political climate make it an attractive destination for corporate events.
Cultural and Recreational Activities: Germany’s rich cultural heritage, historical sites, and vibrant cities provide numerous options for recreational activities and team-building exercises. Delegates can explore landmarks, museums, and entertainment options during their downtime.
Technology and Innovation: Germany is a global leader in technology and innovation. This makes it an ideal location for conferences and exhibitions focused on cutting-edge industries, research, and development.
Quality Services: German service standards are high, and the country is known for its precision and attention to detail. This ensures that events run smoothly and that attendees have a positive experience.
Green Initiatives: Germany places a strong emphasis on sustainability and eco-friendly practices. Many venues and event organisers are committed to implementing green initiatives, making it an attractive choice for environmentally conscious events.
Networking Opportunities: Germany’s central location in Europe provides excellent networking opportunities, bringing together professionals from various industries and regions.
Language Accessibility: English is widely spoken in Germany, particularly in the business and tourism sectors. This makes it easier for international delegates to communicate and navigate the country.
Diverse Cuisine: German cuisine is diverse and caters to various tastes. Attendees can enjoy a wide range of culinary experiences, from traditional German dishes to international cuisine.
OUR VIEW
Germany as a whole, with its combination of excellent infrastructure, world-class venues, cultural richness, and business-friendly environment, is a top choice for hosting MICE events. With so many fantastic options, deciding which is right for your corporate event can take time and effort.
But don’t worry – the DeSouza Associates team is here to help! We are an experienced team of venue finders, and we’re confident that we can find the perfect one for you, too. Contact us today to get started!
